branding process

start with a beautiful brand

01 | Reserve a spot

After we connect through email or phone and decide it’s a perfect match, you’ll receive a formal contract and will be required to make 50% non-refundable deposit.

02 | Questionnaire

You will receive a link to a branding development questionnaire. This is a crucial step in creating your brand. You will have the ability to edit and save your changes.

03 | Pinterest Board Collaboration

I will create a private Pinterest board for you and I to share ideas about your brand. The board should be a collection of fonts, colors and style inspiration for your brand.

04 | Brand Inspiration Board

Using the questionnaire you’ve completed and the Pinterest board we’ve collaborated on, I will present style inspiration and a color palette for you to approve.

05 | Logo Options

Yay! Now the part you’ve been waiting for. I will present you with up to four logo design options. After selecting your favorite design, I will make any revisions as needed.

06 | Branding Board & Style Guide

After your logo design is finalized, a branding board will display all of the visual elements of your brand including logo alternates, submarks, fonts, color palette and patterns. A style guide will define how these elements should be used.

Timeline: 2-3 Weeks

wordpress site & blog

finish with a knockout website

01 | Reserve a spot

After we’ve chatted about your project, you’ll receive a formal contract and will be required to make 50% non-refundable deposit.

02 | Questionnaire

You will receive a link to a website development questionnaire which covers a lot of details about your new site. You will have the ability to edit and save your changes.

03 | Homepage design

You will be presented with a single homepage design based on the details from your questionnaire. If you have a blogsite, your blog will be the main focus. There will be up to 3 rounds of revisions.

04 | Interior Page design

Once the homepage is approved, 3 interior pages will be designed based on the details from your questionnaire. There will be up to 3 rounds of revisions. You’re getting so close to having a brand new website!

05 | Content

If you have an existing site, the content will be transferred^* to your new site. Any additional content should be provided by you at this point using the share folder.

06 | Development

A staging site will be created for you to preview your new site as it is being developed into code. If you had an existing website, a temporary Coming Soon page may be put up until your site is launched.

07 | QA

Before your site can go live, it must undergo QA (quality assurance). This means you and I will test all links, forms and pages to make sure everything is working perfectly.

08 | Launch

Together we will coordinate a specific date and time for your site to go live. Once you give the final go-ahead, it’s launch time so put your party hat on!

Timeline: 4-6 Weeks

*Content that is transferred may need adjusting which you will be responsible for. Examples of this are: adding featured images, adding post excerpts.