I'm a former corporate employee who decided to ditch the 9-5 and start my own at-home business.
Now, with a lukewarm cup of coffee in one hand and a baby on my hip, I'm balancing #allthethings
THE sugar studios blog offers tips, tools and my own tried-and-true tricks for growing your beautiful business.
July 25, 2017
This is a hard post to write.
But I really want to share my story with you.
I started my business Sugar Studios in 2011 on Etsy. It began to grow very quickly, so much in fact that I was able to help save enough money for a down payment on our new house!
Fast forward to 2016 and I was married, a new homeowner and pregnant with our first child.
Our son Ryan was born in March 2016 and I decided to close up shop and shut down my website and blog because I wanted to rebrand.
I figured my readers will be there waiting when I get back.
Well, in March of 2017 I returned to work after a long maternity leave and spent time redoing my branding and my website. I came back to… crickets.
In the past I had no problem booking work, there was always a new referral or someone who found me through my blog, Facebook or Etsy. My business was almost dead and I didn’t know why.
I soon realized that taking a year long break and shutting down my website was a HUGE mistake.
Google basically saw my website and all my years of hard work writing blog posts as irrelevant. Anyone who had stopped by my site looking for branding or a blog design had probably assumed I was out of business (even though my hold page message explained I would be back soon).
The world I came back to while I was off seemed to have completely evolved. Entrepreneurs were younger and more capable of creating their own logos and websites using templates.
It was a tough road back and I felt like I was starting all over again.
The silver lining was that I found new ways to market my business using social media. I had down time to find new interesting opportunities for more work. I also had time to write meaningful blog posts and create new content for my site.
I had to have faith that my business would regain the success I once had.
So with our next child, you can bet I will NOT be closing down my business.
Here’s some tips on how to handle your business when on maternity leave (or any kind of leave):
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
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