If you don’t already have this plugin installed on your WordPress site you should add it right now. In order to enable rich pins, your site will need to deliver the information to Pinterest in a specific format called metadata. Fortunately, the Yoast SEO plugin makes it all very simple!
Install the plugin and then go to the “Social” tab under the SEO section in your WordPress admin bar. Click the “Facebook” tab (even though we’re doing this for Pinterest) and make sure the “Add Open Graph meta data” tab is set to “Enabled”.
Step 2: Validate Your Blog on Pinterest
You’ll need to validate that your site has the correct metadata structure by entering a URL from any of your blog posts (not your homepage) on Pinterest’s Rich Pin Validator.
Step 3: Apply
After validating you’ll see a message that says “Your Pin’s Been Validated!”. Next, click “Apply Now.” A pop up should open with your website’s domain and the “HTML tags” radio button selected. Click “Apply Now” again.
The application may take a few days to be approved but you’ll be notified by Pinterest once it goes through.
You’ll know it’s working when you go to your Pinterest analytics and see a little “R” icon next to pins that are rich.
That’s it! Wasn’t that easy?
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
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