How to Unlock Your Brand’s Personality

Your brand’s personality plays a role in how you connect with clients.

When your brand personality shines through in everything you do, your audience will learn to connect with your brand and build a trusting relationship.

This is how brands are built.

I’m going to help you unlock YOUR brand’s personality with my free worksheet.

WHAT IS A BRAND PERSONALITY?

A brand personality is how your audience perceives your brand, and how you choose to communicate with your audience.

If your brand was a real person would they be…

• Witty and charming?
• Practical and down to earth?
• Type A or Type B personality?
• Tech-savvy or a fashionista?

Often, your brand is a reflection of yourself.

HOW TO FIND YOUR BRAND’S PERSONALITY

According to experts, your brand falls into one of the following 5 personality categories:

• Sincere
• Excited
• Competent
• Sophisticated
• Rugged

In my free worksheet, we’ll match up which personality your brand belongs to based on some key characteristics.

DEFINING YOUR BRAND’S ROLE

Once you get to know your brand’s personality, you can begin to think about how your clients relate to your brand.

Are you their…

• Trusted advisor
• BFF
• Role model

Every element of your branding should reflect your brand’s personality. From your logo design and typography style to the tone of voice you use, your audience likes you and wants to make you a part of their life.

Take the Brand Personality Online Quiz