Your brand’s personality plays a role in how you connect with clients.
When your brand personality shines through in everything you do, your audience will learn to connect with your brand and build a trusting relationship.
This is how brands are built.
I’m going to help you unlock YOUR brand’s personality with my free worksheet.
WHAT IS A BRAND PERSONALITY?
A brand personality is how your audience perceives your brand, and how you choose to communicate with your audience.
If your brand was a real person would they be…
Witty and charming?
Practical and down to earth?
Type A or Type B personality?
Tech-savvy or a fashionista?
Often, your brand is a reflection of yourself.
HOW TO FIND YOUR BRAND’S PERSONALITY
According to experts, your brand falls into one of the following 5 personality categories:
Sincere
Excited
Competent
Sophisticated
Rugged
In my free worksheet, we’ll match up which personality your brand belongs to based on some key characteristics.
DEFINING YOUR BRAND’S ROLE
Once you get to know your brand’s personality, you can begin to think about how your clients relate to your brand.
Are you their…
Trusted advisor
BFF
Role model
Every element of your branding should reflect your brand’s personality. From your logo design and typography style to the tone of voice you use, your audience likes you and wants to make you a part of their life.
Grab my free Brand Personality worksheet
Unlock your brand's personality by learning what experts say are the 5 unique personality dimensions that every brand should fit into.
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True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!
Which is why I've dedicated Sugar Studios + this blog to helping entrepreneurs like YOU build the business you've been dreaming of.
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