I’m really excited to share this project for Beyond Frosting with you! Julianne is the creator of Beyond Frosting, a dessert blog featuring mostly no-bake recipes. She’s also the author of No-Bake Treats which was recently featured on QVC. After chatting about her brand and reading through her questionnaire, I pulled together a brand inspiration board. From there the color palate was defined and logo development was set to being.

Logo concepts

After the branding phase was completed, the blog design began. Mockups were created for the homepage, post detail, cookbook landing page and recipe index.

Blog Design

Branding Collateral