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How to Write a Cold Email That Really Works + Grab My Sample Email Template

August 14, 2017

True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!

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  1. Hi Casey. Great article. I love the personalized email with a cold email. However, do you have tips for emailing potential clients when you have no prior relationship with them? I have exhausted my inner circle and acquaintances so now I will be reaching out to people I have never talked to.

    Thanks for the tips.
    Sara

    • Casey says:

      Thanks Sara!

      Approaching a client that you’ve had a relationship with is much easier than emailing someone that doesn’t know you. I still think some of the main principles hold true:

      – Be sincere
      – DO NOT talk about numbers, pricing, packages, special offers, etc.
      – Be friendly and casual
      – Compliment their business

      I would try a couple of templates that you create based on some of my tips and measure which ones get the most responses.

      Oh and end it with a friendly note 🙂

      Example: “If you’re not interested in any of my services right now I’d still love to connect with you on Facebook/Instagram/LinkedIn/Twitter because I really like what you have been posting.”

      I hope this helps!

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