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In the past I’ve talked about about a huge failure I had in business had when I took a maternity leave for one year and shut down my website.
What a mistake. ????
Believe it or not, this became part of my brand story.
You may think your brand’s story can only be about your triumphs, your success, your passion or your hopes and dreams.
But the most authentic brand stories dig deep and tell the truth about vulnerability, embarrassment, desperation or hopelessness. It makes them relatable to their followers.
Simple + honest.
You see, your branding goes beyond just a pretty logo.
It’s the truth about you.
I promise that your brand has a compelling story. If it didn’t, you wouldn’t be where you are today.
Let’s begin defining your brand story by asking yourself these questions:
- What got you here today?
- What is it about you that makes you relatable?
- What is it about you that makes you unique?
- What do you think you have to offer people?
- What problems have you recently overcome?
Your brand story, like any other story will have a beginning, middle and ending (a happy ending, right!?)
Beginning
Your Problem: Share what your problem was and what caused it.
Middle
Your Solution: Describe in detail what steps you took to solve it.
End
Your Result: Show excitement about how you overcame your problem and found success.
Focus on this three part model and let it become your brand story.
Tell it over and over again. Drill it into your follower’s heads until they have it memorized!
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Such an easy way of articulating your business/brand story!
Thanks Judith! ????
Love this! It’s so true! Your brand story encompasses everything about you – both challenges and triumphs! 🙂 Thanks for sharing!
Thank you Danielle, I’m glad you enjoyed! ????
This is something I’ve been working on and can’t wait to clarify it better on my own website.
Yes! Once you communicate it with your clients you’ll see such a difference. ????
Loved these simple steps to solidifying the story behind a brand! I’ve been turned on to StoryBrand lately, and this makes it easy! Appreciate your advice!
Thanks Jess! ???? I think simplicity is the key to an effective brand story!
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