A couples of months ago I went it for my regularly scheduled haircut and decided it was time to change things up.
I talked with my trusted stylist and we decided to cut several inches off my length and get balayage highlights. I was so ready for something different.
Afterwards I felt like a new person. I couldn’t believe that just a couple simple changes to my style would make such a difference. This made me think about branding…
Have you ever felt tempted to rebrand your business? If you are having doubts about your branding because your business has evolved or perhaps your branding was never on point to begin with, consider making a few simple tweaks before overhauling your entire brand.
These 5 simple changes can help to rejuvenate your brand without requiring you to hire a professional or redo your entire branding.
1. Freshen up your color palette with neutrals
An easy way to spruce up your branding is to freshen up the color palette. Adding a few neutral colors to your brand color palette can help make a subtle but impactful change.
Think cool grays, warm light beige, delicate pinks, and soft earth tones when looking for inspiration.
If you haven’t already created your “why” for your business, then you’re missing out on this important brand building block.
Each brand has a “why” which is the story that explains what made you start your business in the first place. Your brand “why” tells people what drives you, what gives you purpose and what inspires you to help people through your business.
Visualizing your brand design on a mood board and a brand board can help you get clarity on your branding.
A mood board is a collection of images that serve as inspiration for the look, feel and tone of your brand.
A brand board displays your brand logo, color palette, fonts and inspiration elements. Seeing all of your branding on one page keeps your branding consistent and helps you to see where you may need to make improvements.
If you don’t already have these essential branding components , there’s no better time to create them!
True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!
Which is why I've dedicated Sugar Studios + this blog to helping entrepreneurs like YOU build the business you've been dreaming of.