One of the most important aspects of your branding are your brand colors. The colors you choose say everything about your brand. Choosing the wrong colors can misrepresent your brand and attract the wrong audience.
Choosing the color palette that’s right for your brand can be overwhelming and confusing. I’m going to show you the exact steps you need to take pick the right colors for your brand.
The 4 Categories of Brand Colors
Brand colors can be broken down into four categories: Winter, Spring, Summer and Fall. First, choose the season you think best represents your brand.
WINTER The Winter palette is dark and cool. Think cooler grays, deep reds, icy blues and bright white.
SPRING The Spring palette is light and airy. Think soft pastel pinks, blues, greens and yellows.
SUMMER The Summer palette is bright and vibrant. Think magenta, turquoise and bright blues.
FALL The Fall palette is warm and rich. Think deep brown, maroon, cream and sage green.
How to Use Brand Colors
A brand color palette should have at least six different colors.
2 light colors
2 dark colors
2 accent colors
This formula creates a perfect balance for branding. It’s important to have a good amount light and dark colors for contrast. The accent colors should be used for the elements that you want to stand out, like buttons and links.
Sources for Brand Color Inspiration
Here are some sources you can use as inspiration for finding the right color palette for your brand.
1. Design Seeds
Design Seeds has thousands of premade color palettes all organized by season. Each palette is paired with an inspirational image. www.design-seeds.com
Coolers is a super fast color palette generator. You can tap through to view premade color palettes and enter your own color preferences. There’s an app available for Coolers so you can work on the go, save your palettes and also share an image of your palette. www.coolers.co
3. Adobe Color
With Adobe Color you can extract colors from an image, use the color wheel to create your own palette or use the Explore or Trends tab to browse premade color palettes. www.color.adobe.com
The colors you choose for your brand can say a lot about your business, without you having to say anything at all. Think about your audience and the feeling you want your brand to evoke.
The way you choose to utilize your brand colors is just as important as choosing the right colors. Balance is key and using too much of a single color can be overwhelming.
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
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