Having an attractive website is essential in today’s age in order to run a successful business. But what if you have a website that no one is seeing? If you’re struggling to get visitors to your website, I’m going to tell you six ways you can increase your website views – for free.
In 2016 I closed down my website while I was on maternity leave with my first child. When I eventually reopened my business, I was shocked to learn that my website traffic had taken a nosedive. Since my budget was minimal at the time, I had to come up with some free ways to boost my website traffic.
Here are 6 free methods you can use to promote your business website and increase your traffic.
1. Blog Posts
Writing blog posts is the best way to get traffic to your website for free. You can use a blog post to show that you’re a knowledgeable expert in your industry by offering tips and advice for free.
2. Social Media Posts
Showing up on social media is a great way to get people to find your business and send them over to your website. Most social media platforms allow you to have a link to your website in your profile.
3. YouTube Videos
Videos are quickly becoming the number one way to communicate with your audience. Creating a channel on YouTube is a great free way to create content that will boost your website traffic. Many people now prefer videos over reading, so whenever possible include a video on your website and blog.
4. Attractive Branding
Poorly executed branding can lead to low website traffic. If your branding isn’t attractive, your audience won’t see you as a credible business and most likely will never click over to your website. Branding is the single most important investment you can make in your business. Even if you have little to no budget, you can educate yourself on how to brand your business.
5. Email Marketing
If you want to quickly and easily reach your audience, email marketing does just that. Within minutes you can send out an email with an announcement about a new service, a new product, or a new blog post. But, you need to start growing your email list right now.
MailChimp offers a plan for free. I use ConvertKit (affiliate link) for my business because of its advanced features.
6. SEO/Google (Search Engine Optimization)
SEO is one of the most powerful and free tools you can use to boost your website traffic. Search Engine Optimization (SEO) is how people find your website on Google. You’ll need to optimize every page on your website using the keyword strategies and you’ll be amazed at how many people find your website!
Getting traffic to your website doesn’t just happen all by itself. You need to practice these techniques to boost your website traffic.
Writing posts on your blog, posting on social media, email marketing, SEO and attractive branding all work together to make your business thrive!
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
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True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!
Which is why I've dedicated Sugar Studios + this blog to helping entrepreneurs like YOU build the business you've been dreaming of.