I'm a former corporate employee who decided to ditch the 9-5 and start my own at-home business.
Now, with a lukewarm cup of coffee in one hand and a baby on my hip, I'm balancing #allthethings
THE sugar studios blog offers tips, tools and my own tried-and-true tricks for growing your beautiful business.
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November 15, 2021
Your website is one of the most important marketing tools you need to grow a successful business. If you haven’t booked many new clients from your website, then it’s not doing its job and I’m going to help show you how to fix it.
Don’t give up through, there’s a lot you can do to improve your website and turn those potential customers into paying clients who hire you over and over again.
I’ve worked with tons of clients who have hired me to redesign their website. With just one look at their website, I can point out exactly why they haven’t been booking clients. After working together for a few weeks we create a gorgeous new website for their business that actually gets them booked.
Here’s six ways to improve your website so that clients will hit that ‘Contact’ button and book you ASAP.
It’s common knowledge that every website needs an about page. But is your about page telling the real story about you? The story that your clients actually want to hear?
Your about page should not feel like a boring resume. Your clients want to know the real person behind your business.
Here’s some suggestions on how to improve your about page to make potential clients connect with you and hire you:
A call to action is a button or some type of action that you want your potential client to take while on your website. An example of this is to ask them to book a call, send you a message or to follow you on social media.
Imagine yourself literally holding your clients hand and walking them through each section on your website. What actions do you want them to take on each page? How would you guide them through your website if you were right there with them?
If you’re assuming they only need to see that ‘Contact’ link in your navigation to reach out to you, you’re missing out on ways to guide your readers in the right direction.
Make sure every page on your website has at least one call to action (your navigation links do not count!). Guide them into taking the next step such as requesting pricing information, scheduling a meeting or filling out a form.
Trust me – this is a really important and often overlooked method for booking clients from your website!
Nothing is more compelling than hearing authentic testimonials from real clients. I’ve had new clients tell me again and again that they were set on hiring me and then after they read my customer reviews, they knew it was the right choice.
Testimonials mean a lot to your business and you want to be sure you’re making them easy to find on your website.
Create a separate page on your website just for client testimonials. You’ll want to share some of your best reviews throughout your website and then consolidate them all on one page – for those clients that want extra proof of your awesomeness!
I end each project by asking my client to leave me a review on Facebook, which I then take their review and share it on my website. For a stellar review, ask your clients to explain why they hired you and what the outcome was compared to what they had expected.
People are naturally curious and if your website leaves them unfulfilled or with questions unanswered, they’ll seek someone else for the answers they want. Make sure your website clearly explains what your process is like.
Detail your process in a step by step format on your website – possibly on a page called ‘Process’. You’ll want to make sure that your process isn’t overly detailed, but detailed just enough so that it is clear and gets your client excited to work with you!
If your client knows upfront what to expect, they’re more likely they’ll feel ready to take the next step and hire you.
Just because you have a contact form on your website, that doesn’t mean your client thinks you’re available to work on their project.
Make it clear on your website whether you are accepting new clients or not.
Here’s some ideas on how to show that you’re available:
A sales landing page is a marketing tool you can use to direct a potential client into booking with you. Your sales landing page should focus on a specific service you offer. An effective sales landing page converts every visitor into a paying customer.
The overall goals for your sales landing page are:
Checkout this example of an effective sales landing page I created for my course Create Your Own Branding in 5 Simple Steps.
Having a well-designed website is just part of what it takes to convert visitors into paying clients. Using the techniques I shared above, you’ll create a better experience for your customers and you’ll be booked out in no time!
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
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