Your about page may be one of the most popular pages on your website. People are naturally curious and they want to get more information before hiring you or making a purchase.
As a website designer, I’ve created many about pages for my clients. I’ve learned the best techniques to achieving an about page that converts.
I’m sharing my tried and true tips to help you create the best about page for your business.
1. Introduce Yourself In a Friendly Way
The first section of your about page should introduce who you are in an upbeat and friendly way.
Imagine yourself meeting a new client for the first time.
You wouldn’t just blurt out your credentials, where you went to school and what year you started your business. That would sound a little strange, right!?
2. Tell Your Brand Story
Storytelling is a powerful way to grab and keep your reader’s attention. On your about page, share a brief story about what led you to start your business. This is called your brand story, or your “why”.
Remember that most readers will scan your page before diving in and reading all of your content. For this reason you’ll want to have a section on your about page that lists out some fun facts about you.
Try one of these topics to add some personality to your about page:
This or that
Two truths and a lie
A list of favorites
4. Show Your Personality
Nothing is worse than a boring about page. You want your about page to be memorable and to make a connection with your reader so they feel like they actually know you.
Challenge yourself with adding more personality to each section on your about page. You can add more personality to your content with just a few tweaks.
An easy way to add an interesting element to your about page is to share your favorite quote.
6. Let Your Clients Do The Talking
If you struggle with writing the content for your about page, an easy way to fix this is to let your clients do the talking by sharing testimonials. Testimonials help prove to a potential client that you’re the right choice.
7. End With A Way To Get In Touch
Every page on your website should have some type of call to action. It could be in the form of a button, contact form or a link to something that will give them more information.
Your about page should end with a clear way to get in touch with you. Include a contact form or a link to your contact page as well as your business phone number, email address and possibly your location.
I hope you enjoyed these best practices for making an effective About page. Share your page with me in the comments, I’d love to see it!
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!
Which is why I've dedicated Sugar Studios + this blog to helping entrepreneurs like YOU build the business you've been dreaming of.