If you’re looking for ideas on creating an irresistible lead magnet for your coaching business – get yourself ready for a lot of inspiration ahead! Coming up with an idea for your next lead magnet can easily become overwhelming. You start to worry about “Will people even want this?” or “How will I think of an idea for a lead magnet, I’m not a good writer!”

I’m here to tell you that you do not have to be a great writer to come up with an irresistible lead magnet. Your audience is looking for help and you’re the expert! Remember that.

First, let’s touch on why you should have a lead magnet for your business and how you can easily create one – today!

What is a lead magnet?

A lead magnet is a free download your audience receives in exchange for their email address. The intention of a lead magnet is to offer a sampling of your knowledge, skills and expertise in some way that will benefit your audience.

The lead magnet can be in the form of a PDF, spreadsheet, images Canva template or whichever format works best for your lead magnet.

Why do I need to have a lead magnet?

Having a lead magnet is a great way to build your email list and give your audience a sampling of what it’s like to work with you.

How often do you sign up for an email newsletter without some type of download or information in exchange for your email address? Not too often I’m guessing.

How do I create a lead magnet for my coaching business?

The first step to creating your lead magnet is choosing a topic. Keep scrolling for the list of 52 irresistible lead magnet ideas.

Once you decide a topic, you can begin outlining your lead magnet content. I like to format my lead magnets like this:

• Cover page (Title of lead magnet)
• Introduction (Introduce yourself)
• Main content (This is the information that you’re giving away. It can be in the format of a fillable PDF, calendar, bulleted list, graph/chart – whatever best fits your content)
• Closing statement/Offer (Share a service or product you offer that will help or an offer to book a call to work together)

Canva is a great tool for creating your next lead magnet. I use Canva for almost all of my designs because it’s so easy to use.

If you need a place to store your lead magnet, I like to use Google Drive.

52 Irresistible Lead Magnet Ideas

If you’ve been struggling to come up with an idea for your next lead magnet – I have a solution for you! Use the idea bank below to choose a lead magnet topic and make it into a crave-worthy download.

Save yourself even more time by using my Lead Magnet Canva Templates which includes 30 high-quality pages, ready for you to fill in your content launch that lead magnet today!

1. Quiz
2. Checklist
3. Swipe File
4. Cheatsheet
5. Roadmap/Framework
6. Workbook
7. Access to a Community
8. eBook
9. Guide
10. Challenge
11. Calendar
12. Webinar/Video Series
13. Trend Report
14. Case Studies
15. Whitepapers
16. Waiting List
17. Free Trial
18. Catalog
19. Lookbook
20. Market Report
21. How-To Guide
22. Shopping List
23. Graphics/Photography
24. Calculator
25. Discount/Coupon Code
26. Step by Step Tutorial
27. Mini Email Course
28. Resource Library
29. Recipes
30. Free Samples
31. Planner
32. Infographic
33. Sample Book Chapter
34. Blog Post
35. Private Recording
36. Recorded Webinar
37. Video Series
38. Desktop Wallpaper
39. Giveaway
40. Wait List
41. Journal Prompts
42. Tips List
43. Toolkit
44. FAQs
45. Workshop
46. Idea Generator
47. Private Podcast
48. Audio Recording
49. Behind the Scenes
50. Survey
51. Printable
52. Presentation

Conclusion

There are endless opportunities for creating valuable lead magnets. The key is to have an attractive design and an eye-catching headline. With lead magnets, you’ll earn trust as an authority and you’ll be considered a knowledgable resource within your niche.

Did you like this post? Ask me a question in the comments and I’ll reply back!