When you become a graphic designer, there are so many avenues you can go down. I became a brand designer because I love helping other businesses establish a voice and an identity in order to grow their business. If you love branding as much as I do and you want to figure out a way…
Blog
9 Ways to Turn Down a Client (the Polite Way)
When you’re starting out in business the idea of turning down a client seems like an impossibility. But guess what? I guarantee this will happen to you. Do you know how you’re going to respond? Inside you’re saying “Um…thanks but no thanks.” but you know that’s not a professional response. How do you tell a…
Brand Launch – Stock Stylist
I recently had the pleasure of working with photographer Alli Elmunzer on launching her new brand, Stock Stylist. We enjoyed working together so much that she also hired me to create a logo design for her sister brand, The Stock Gallery. Alli is an extremely talented photographer and entrepreneur. I knew that after speaking with…
12 Bold Font Pairings Using Google Fonts
Using bold fonts is a bonafide way to get your business or product noticed. Now by bold, I don’t just mean a font in bold. A bold font is a font that is eye-catching, striking and memorable. I’ve put together a list of the 12 best bold font pairings using Google fonts, a free source…
How I Made $45K on Etsy
In 2011 I was feeling bored and unfulfilled at my job as a designer for an agency in New York. Without giving it much thought I decided to open a shop on Etsy selling digital designs. I saw other shops on Etsy selling cute illustrations and digital patterns. Some of the shops had tens of…
Brand Launch – Always the Bridesmaids
Always the Bridesmaids is a gallery designed exclusively for bridesmaids located in charming Bristol, TN. The owner Kelly came to me looking to design custom branding for her new business. She knew what styles she liked and didn’t like, but she needed a professional designer to create a gorgeous brand.
6 Signs You’re Not Taking Your Business Seriously Enough
In 2011 I unofficially started my graphic design business, Sugar Studios. I was working a 9-5 corporate job in advertising and felt bored and unfulfilled. Little did I know years later I would take my business full time, quit my day job and work from home while raising our son. It wasn’t until then that…
Brand Launch – Save to Splurge
I’m so proud to share the brand launch for Save to Splurge. Working with the owner Jen was a dream because she’s incredibly sweet and she also trusted the branding process. When Jen came to me she had no branding. She was looking to grow her business and needed branding that truly represented the vision…
The Exact Way to Use Social Media for Your Business
Marketing your business on social media is basically a full time job. While there are a lot of different social media sites you can use to promote your business, understanding the right way to use them is very important. I’m going to share with you the exact way to use social media for your business…
10 Amazing Resources for Free Graphics for Your Blog
1. Vecteezy This is one of my favorite resources for high quality graphics for all of my projects. Most of the files are vector-based (hence, the name Vecteezy). If you are a professional designer you’ll prefer working with vectors since you can resize them and change colors very easily. If you’re not a professional designer,…
I love rainy days. I hate messy countertops. I’m obsessed with design. And sometimes I make cookies just so I can eat the dough. I’ve spent my career honing my ability to get inside my client’s head + bring their branding vision to life. Find out more about me and my story