I'm a former corporate employee who decided to ditch the 9-5 and start my own at-home business.
Now, with a lukewarm cup of coffee in one hand and a baby on my hip, I'm balancing #allthethings
THE sugar studios blog offers tips, tools and my own tried-and-true tricks for growing your beautiful business.
January 6, 2019
One of the most common questions I get is “I think I need to rebrand my business, how do I know for sure?”. The fact that you’re even contemplating a rebrand says it’s probably time. To know for sure, read through my list of five clues it’s time to rebrand your business.
Studies show you only have 7 seconds to make an impression with your branding. Viewers are quick to judge and have a short attention span. If you don’t make a great first impression with your branding, you are missing out on potential clients and followers!
You’ll know when you can’t relate to your brand anymore. If you’ve had a major shift in life such as marriage, having a baby, divorce, moving, changing careers, health issues, your messaging may shift which can affect your branding. We all change and grow, so it’s natural and normal for our brands to evolve with us.
At first your branding was working. It attracted new clients, it communicated your brand story – or so you thought. If your business stalls out of nowhere, it’s time for a rebrand.
As you and your business grow and evolve, so does your audience. It’s really important to know who your audience is so you can make sure you are attracting the right types of clients. Consider where your ideal customer likes to shop, what brands they love, what styles they are Pinning, who they are following on Instagram. If your brand no longer fits their style, it’s time to consider a rebrand.
Styles change so often, which is why it’s always a smart idea to stick with classic fonts and colors for your branding. If you sense that your current branding is too trendy and is already beginning to look dated, it’s time for a rebrand. Your audience will love seeing a refresh and will know that you are truly invested in your brand.
Every business needs quality branding. If you’ve never invested in branding for your business, you’ve probably been struggling with the messaging and look of your brand. Sadly, this is why most businesses fail.
Taking the first step in rebranding your business can be a little overwhelming. Do you hire a professional or try to DIY? Whatever you decide, take your time in figuring out what’s best for you and what you truly want your branding to communicate. Do some research by reading articles about branding, there are a ton of great resources on Pinterest.
Hiring a professional brand designer will help you create the right messaging and a consistent style for your brand.
What do you think of this article? Do you have any questions for me? Ask me in the comments box below!
I’ve got you covered with branding tips and advice to help you create an unforgettable brand.
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