One of the most common questions I get is “I think I need to rebrand my business, how do I know for sure?”. The fact that you’re even contemplating a rebrand says it’s probably time. To know for sure, read through my list of five clues it’s time to rebrand your business.
Why You Should Care About Your Branding
Studies show you only have 7 seconds to make an impression with your branding. Viewers are quick to judge and have a short attention span. If you don’t make a great first impression with your branding, you are missing out on potential clients and followers!
1. You Can’t Relate to Your Brand Anymore
You’ll know when you can’t relate to your brand anymore. If you’ve had a major shift in life such as marriage, having a baby, divorce, moving, changing careers, health issues, your messaging may shift which can affect your branding. We all change and grow, so it’s natural and normal for our brands to evolve with us.
2. Your Business Has Stalled
At first your branding was working. It attracted new clients, it communicated your brand story – or so you thought. If your business stalls out of nowhere, it’s time for a rebrand.
3. Your Audience Has Shifted
As you and your business grow and evolve, so does your audience. It’s really important to know who your audience is so you can make sure you are attracting the right types of clients. Consider where your ideal customer likes to shop, what brands they love, what styles they are Pinning, who they are following on Instagram. If your brand no longer fits their style, it’s time to consider a rebrand.
4. Your Original Branding is Out of Style
Styles change so often, which is why it’s always a smart idea to stick with classic fonts and colors for your branding. If you sense that your current branding is too trendy and is already beginning to look dated, it’s time for a rebrand. Your audience will love seeing a refresh and will know that you are truly invested in your brand.
5. You’ve Never Actually Branded Your Business
Every business needs quality branding. If you’ve never invested in branding for your business, you’ve probably been struggling with the messaging and look of your brand. Sadly, this is why most businesses fail.
Ready to Rebrand? Here’s What to Do Next
Taking the first step in rebranding your business can be a little overwhelming. Do you hire a professional or try to DIY? Whatever you decide, take your time in figuring out what’s best for you and what you truly want your branding to communicate. Do some research by reading articles about branding, there are a ton of great resources on Pinterest.
True story: In 2016 I closed my business for 1 year after having our son and it was the BIGGEST mistake I've ever made. I totally get how overwhelming it can be to build an online business while raising a family... um, 3am work nights fueled by a pot of coffee - been there!
Which is why I've dedicated Sugar Studios + this blog to helping entrepreneurs like YOU build the business you've been dreaming of.