5 Quick Changes You Can Make To Improve Your Branding Today

A couples of months ago I went it for my regularly scheduled haircut and decided it was time to change things up.

I talked with my trusted stylist and we decided to cut several inches off my length and get balayage highlights. I was so ready for something different.

Afterwards I felt like a new person. I couldn’t believe that just a couple simple changes to my style would make such a difference. This made me think about branding…

Have you ever felt tempted to rebrand your business? If you are having doubts about your branding because your business has evolved or perhaps your branding was never on point to begin with, consider making a few simple tweaks before overhauling your entire brand.

These 5 simple changes can help to rejuvenate your brand without requiring you to hire a professional or redo your entire branding.

1. Freshen up your color palette with neutrals

An easy way to spruce up your branding is to freshen up the color palette. Adding a few neutral colors to your brand color palette can help make a subtle but impactful change.

Think cool grays, warm light beige, delicate pinks, and soft earth tones when looking for inspiration.

→ Follow my Color Inspiration board on Pinterest for more ideas

Read my other post

→ How to Choose The Right Color Palette For Your Brand

2. Create a story for ‘Your Why’

If you haven’t already created your “why” for your business, then you’re missing out on this important brand building block.

Each brand has a “why” which is the story that explains what made you start your business in the first place. Your brand “why” tells people what drives you, what gives you purpose and what inspires you to help people through your business.

Read my other post

→ The Ultimate Way To Tell Your Brand Story (Free Worksheet)

3. Change up your brand fonts

Your brand fonts can say a lot about your business. How you pair fonts together can either work beautifully or look like a complete mismatch.

A great way to breath new life into your brand is to freshen up the fonts. This can mean either replacing one font or all of your fonts, it’s your choice.

I’ve put together some perfect free font pairings for you right here

→ 12 Gorgeous Font Pairings Using Google Fonts (Free)

4. Make a mood board and a brand board

Visualizing your brand design on a mood board and a brand board can help you get clarity on your branding.

A mood board is a collection of images that serve as inspiration for the look, feel and tone of your brand.

A brand board displays your brand logo, color palette, fonts and inspiration elements. Seeing all of your branding on one page keeps your branding consistent and helps you to see where you may need to make improvements.

If you don’t already have these essential branding components , there’s no better time to create them!

I’ve made it super easy for you by creating a Mood Board Canva Template Bundle and a Brand Board Canva Template Bundle.

You can download them instantly and start mapping out your dream brand!

5. Incorporate a new trend

There are so many amazing design trends going on right now that you can easily add to boost your brand.

Design trends come in the form of fonts, colors, patterns, textures and illustration/

For inspiration look at marble textures, splashes of rose gold, floral illustrations, brush strokes, watercolor textures and abstract elements.

I love perusing Creative Market for the latest trends in design.

I hope you found these tips for improving your branding helpful. Remember that you’re in control of your own branding and how the rest of the world views your brand.