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Congratulations on starting your new website! Now that you’re ready to make the big step of starting a website or blog, you’ll need to first purchase a domain name (your website’s URL).
Choosing the right domain for your business is a huge step and if not considered carefully, it can affect the growth of your website and your business.
I’ve been creating website for over 15 years and today I’m going to walk you through the exact way to find a domain name for your business. This is an important decision and you’ll need to consider a lot of options.
A domain name is the URL or address someone uses to find your website or blog. In order for any business to exist online, they first need to choose a domain name.
Basically, it’s what comes after www. in your browser address bar.
There’s a lot of research that goes into choosing the right domain for your business. Here’s the 3 step approach I’ve used for my websites:
Domain names are registered for at least one year and up to as many as ten years. Depending on where you purchase your domain, the cost is around $10-$20 per year. If you are ready to make a long term commitment with your website, I highly recommend buying your domain for at least five years.
Your domain can be purchased through any reputable domain registrar. My go-to has always been GoDaddy, but there are other options such as Google Domains, BlueHost, Host Gator and a few others. Since this is such an important part of your business, do not register your domain with a company you’ve never heard of or one that’s suspiciously cheap!
Before we talk about how to choose the right domain, let’s talk about the type of domain names you want to avoid. These include:
Now that we’ve covered what NOT to do when choosing a domain, here’s 10 tips for choosing the perfect domain name for your website or blog.
✅ Remember that if your customers can sense YOU are invested in your own business, then they will want to invest in YOU.
The extension of your domain is part of the naming process. I always recommend to stick with .com for your domain name if possible. When buying a domain name you’ll see options for tons of different extensions, in my opinion this is not a good choice and will make your business look illegitimate.
While it’s not proven that your domain extension can help or hurt your website ranking on Google, SemRush reported that Google claims your domain extension might not directly affect your SEO (search engine ranking), it “might influence the audience’s perception of a brand — therefore affecting the brand’s click-through rate.”
Meaning, people are LESS likely to click on a website URL that has a strange extension like “.coffee” or “.beer”
✅ If you want to create trust, stick with .com.
If you own a domain name and it’s no longer a good fit for your business you can either stop renewing the domain and let it expire, sell it, or keep renewing the domain and forward the traffic to your new site.
If your existing domain is getting a lot of traffic and you want to switch to a new domain, you’ll want to capitalize on that existing built-in traffic and make sure it gets forwarded to your new site. The worst thing to happen would be for all of your links to go to a dead URL.
I recommend you work with a highly-reputable website host like SiteGround, Kinsta, A2 Hosting or another host with renowned tech support to help you setup domain forwarding and page forwarding.
Domain harvesting is when people purchase domains they plan to resell. They spend years purchasing domains in the hopes someone will want to pay big money for a domain they own. You may decide on the perfect domain only to find out someone else already owns it – but it’s listed for sale.
It’s truly up to you if you want to spend the money on that domain. Most likely you can figure out an alternative solution and get something else, but if the domain is affordable and it’s exactly what you need then buying from a private seller may be an option for you.
Choosing and purchasing a domain name is the first step is setting up a new website. Your domain will need to be hosted somewhere. This is where you website will “live”. Think of your domain name as the license plate, it needs to go on a car which is your host.
As the owner of a new website, you’ll have a lot of important decisions to make that can affect the future of your website. If you feel that domains, hosting and websites are confusing and overwhelming, take it one step at a time. Think of the millions of people, young and old that have created their own website. If they can do it, you can do it too!
What do you think of this article? Do you have any questions about domains? Ask me in the comments box below!
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