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Maybe you’ve heard about sales pages and how important they can be for your business. If you aren’t familiar with sales pages, here’s a quick summary:
A sales page is a one stop standalone page created with one specific purpose in mind, to drive sales for your product, course, membership or workshop.
A sales page allows you to create a stand alone page that focuses only on one message. You can create a page that looks entirely different from your main website and without the distraction of a navigation. The only clickable link on a sales page should be a button to purchase the product.
In order to have a sales page that actually converts browsers into buyers, your sales page has to work hard to make your customer feel like they need what you’re selling.
Here’s 7 game-changing secrets to a high-converting (cha-ching!) sales page:
When you point out a problem your customer may be facing, you create a connection with your customer. If they feel understood and that your product is going to help them, there’s a high chance they are going to buy your product.
Instead of sharing your offer at the very top of your sales page, create a few sections that build up the anticipation for what you’re about to offer. Set the stage by presenting what problems your customer may be dealing with and what their life could be like after using your product.
Your sales page should include a section about you so your customer can relate to the person behind the product. Think about how you may have once been in their shoes and explain how you used your product to solve your problem. Explain why you’re the expert who is prepared to help them by using your skills and experience.
Add multiple call to action buttons (ex. “CLICK TO ORDER NOW”) throughout your sales page. You never know at what point your customer is ready to purchase and you don’t want them to get lost trying to find the order button. Make your sales page incredibly easy to use by strategically placing order buttons throughout the entire sales page.
Nothing closes a deal faster than when someone feels like they can’t pass up an extraordinary offer. If your product doesn’t already have 1 or more bonus offers, consider adding some to your sales landing page to sweeten the offer. Be sure to share what the value is of the bonus items if purchased on their own.
Hearing testimonials from people that have actually used a product is often a deal closer when it comes to effective sales pages. Be sure to include as many testimonials as you can so your customers can see how many people are loving what you have to offer! If you don’t have any testimonials, reach out to existing customers and ask for a review. Don’t have any sales yet? That’s ok, try asking within your business network for someone to give your product a try in exchange for a review.
The end-goal for your sales page is to convert sales, but when a customer gets to the checkout page, your job isn’t over yet! According to studies, the average cart abandonment rate is just under 70%. That means roughly 7 out of every 10 shoppers won’t complete their transaction!
This means that your checkout page needs to continue to sell your product, as there’s only a 30% chance the customer will actually go through with the sale.
Using a cart software like ThriveCart (pictured below) allows you to customize your checkout page to help close the sale.
Your checkout page should reinforce what product the customer is ordering, why they need it and mention any bonuses that are included.
If the customer happens to enter their email address but closes out the window before ordering, ThriveCart allows you to send an automatic abandoned cart email (using your email marketing platform) to recover that sale!
➡️ Read my review on ThriveCart here: Is ThriveCart Worth the Monet? My Honest Review
A sales page is an amazing tool you should be using for your business if you’re not already doing so. It takes an incredible amount of effort to sell a product online, but with these 7 game-changing sales page secrets you’re sure to have a higher chance converting sales.
Save yourself hours by using a done for you Showit Sales Page template. Just add your content and launch!
If you’re using Showit (my preferred website platform) you’ll want to grab these done for your Sales Page templates.
Available Showit sales page templates:
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